PROJECT OVERVIEW
RedTrack is an ad-tracking solution based on 1st party cookies which allows you to track & attribute conversions, revenue, and events in one place
PROBLEM
The existing website design failed to align with the strategic trajectory of the company, necessitating a comprehensive redesign to better convey the desired brand image and direction.
SOLUTION
To address this misalignment, I delved into in-depth market and competitor research, identifying best practices in website design within the industry. Collaborating closely with the marketing team, we engaged in productive brainstorming sessions that culminated in the development of an optimal visual solution. This vision was then implemented through a complete website overhaul, redesigning over 30 web pages with a responsive design. The result is a revitalized digital presence that not only boasts a fresh aesthetic but also resonates effectively with the target audience, ensuring an impactful and engaging user experience.
RedTrack is an ad-tracking solution based on 1st party cookies which allows you to track & attribute conversions, revenue, and events in one place
PROBLEM
The existing website design failed to align with the strategic trajectory of the company, necessitating a comprehensive redesign to better convey the desired brand image and direction.
SOLUTION
To address this misalignment, I delved into in-depth market and competitor research, identifying best practices in website design within the industry. Collaborating closely with the marketing team, we engaged in productive brainstorming sessions that culminated in the development of an optimal visual solution. This vision was then implemented through a complete website overhaul, redesigning over 30 web pages with a responsive design. The result is a revitalized digital presence that not only boasts a fresh aesthetic but also resonates effectively with the target audience, ensuring an impactful and engaging user experience.
A few of the redesigned pages
Close-up of website elements
