PROJECT OVERVIEW
RedTrack is an ad-tracking solution based on 1st party cookies which allows you to track & attribute conversions, revenue, and events in one place
RedTrack is an ad-tracking solution based on 1st party cookies which allows you to track & attribute conversions, revenue, and events in one place
PROBLEM
Various design assets existed in different styles, creating a need for a cohesive overhaul across all marketing channels and the company website.
SOLUTION
I initiated a comprehensive redesign, establishing a new visual identity through interviews, market research, and collaborative brainstorming sessions with the marketing team. The result was a fresh, cohesive identity for RedTrack, documented in a comprehensive brand book. Subsequently, I executed a top-to-bottom website redesign, aligning it seamlessly with the newfound vision and aesthetic. This holistic approach ensures a harmonious and compelling brand presence across all platforms.
Website illustrations
Marketing materials examples
Blog post images
website design
brand book
