![](https://cdn.myportfolio.com/d04fc667-a1b8-48a9-b12c-8a1f70dab54d/119be83c-8d39-4f69-aa0f-2182a9d69131_rw_1920.jpg?h=27dd73e46d5bc55c9cb69836eeb7daec)
PROJECT OVERVIEW
RedTrack is an ad-tracking solution based on 1st party cookies which allows you to track & attribute conversions, revenue, and events in one place
RedTrack is an ad-tracking solution based on 1st party cookies which allows you to track & attribute conversions, revenue, and events in one place
PROBLEM
Various design assets existed in different styles, creating a need for a cohesive overhaul across all marketing channels and the company website.
SOLUTION
I initiated a comprehensive redesign, establishing a new visual identity through interviews, market research, and collaborative brainstorming sessions with the marketing team. The result was a fresh, cohesive identity for RedTrack, documented in a comprehensive brand book. Subsequently, I executed a top-to-bottom website redesign, aligning it seamlessly with the newfound vision and aesthetic. This holistic approach ensures a harmonious and compelling brand presence across all platforms.
![](https://cdn.myportfolio.com/d04fc667-a1b8-48a9-b12c-8a1f70dab54d/faed267e-b16a-4414-996e-f842ddf69499_rw_1920.jpg?h=fd4f394024ae5fffa5e14034279b0a6b)
![](https://cdn.myportfolio.com/d04fc667-a1b8-48a9-b12c-8a1f70dab54d/32f9dd9b-4499-453f-8731-4bd56cdb4b8a_rw_1920.jpg?h=04bd3319da6b4eda5a83ec76c66fcdc6)
Website illustrations
![](https://cdn.myportfolio.com/d04fc667-a1b8-48a9-b12c-8a1f70dab54d/7fd16285-2fbb-4894-a7f6-e4bed52c6206_rw_1920.jpg?h=5f367725b04cc3f0f3e30707fb5bb6a8)
Marketing materials examples
![](https://cdn.myportfolio.com/d04fc667-a1b8-48a9-b12c-8a1f70dab54d/05df89db-9e48-437e-83de-bd245329b3d9_rw_1920.jpg?h=306e9df7837a03b09c4eb29df993e90c)
Blog post images
![](https://cdn.myportfolio.com/d04fc667-a1b8-48a9-b12c-8a1f70dab54d/16248768-4f5a-4497-8982-c7fa451abcf0_rw_1920.jpg?h=7d75b2aabe7b0e76770eeace2e932f25)
![](https://cdn.myportfolio.com/d04fc667-a1b8-48a9-b12c-8a1f70dab54d/57c5a767-55a7-4966-8a31-f3db2ccb5abb_rw_3840.jpg?h=11fee7fdfdf459e1c2116de7cb0792d2)
website design
![](https://cdn.myportfolio.com/d04fc667-a1b8-48a9-b12c-8a1f70dab54d/48f89c77-6132-443c-bf11-55a08fa64e0e_rw_1920.jpg?h=6038205a9d3254d87e297dfc89fb541a)
brand book
![](https://cdn.myportfolio.com/d04fc667-a1b8-48a9-b12c-8a1f70dab54d/c84b9ba9-ce4e-4ea9-9b2e-0fc800c5ad93_rw_1920.jpg?h=f625a5acb29a5924b56594989046dbfa)
![](https://cdn.myportfolio.com/d04fc667-a1b8-48a9-b12c-8a1f70dab54d/655c5c42-6bfb-4c92-b8df-aa737786c36c_rw_1920.png?h=ed75615d6fffabce5fc83c8b02083204)